継続して思う

〜イギリス赴任日記〜

2000年10月20日


将来的に会社を立ち上げ、事業を興すにあたり、日々の会社員としての仕事の中で流され、大切なことを忘れないように書き記している。

日記原文-----------------------------------


2000/10/21　「継続して思う」

The most important thing for company is to provide what customer is requesting from the company and set it as a company policy to maintain that philosophy.

That firm policy of pursuing the customer satisfaction is the most important thing for growth of company and it’s certain way to success in the business. This attractive company policy is calling attractive and capable personnel and it will give another opportunity for company to grow and step in to new business field to provide higher level of customer satisfaction and innovation for the customer convenience.

Originally the purpose of starting up the new business should come up from strong will to make things good and make customer happy and satisfied. Not to lose your way, you shall not forget this original purpose of starting up the business.

In order to get your staff work as you think, at first you have to explain them company strategy and his role from entire process of operation, secondly give him sufficient training or recruit skilled staff from the beginning with higher salary.

What is particularly important is to teach and install the company strategy, how they think the customer is important for them. Customer can tell them how they can satisfy customer demands and what customer is requesting. The company which doesn’t use these messages from customer is losing the most important free resource for business itself.


If you have firm policy for your business and it’s appropriate from market, you should open and insist it. Then start to embody it in real world. If it match to customer demands and focus right future, you will get excellent comparator and supporters.


Before that, you have to build up your own policy for new business and cultivate the right sight and personality in yourself to avoid to miss your way in the future.


ここまで-----------------------------------

『その当時を振り返り』

お客様に魅力的なものを提供できている会社は、その結果魅力的な人を呼び、さらに魅力的な商品、サービスを生み出すことができる。

魅力的な事業は、お客様を幸せにしたいという強い意志から生まれる。そして、社員に力を発揮してもらうためには会社の存在意義・ポリシー、会社の戦略をしっかりと伝えると同時に教育を行うことが重要。

また、お客様の声をしっかり受け止めることの大切さ、確固たる意思を持って立ち上げた事業が市場に指示されたら迷わずに進むべきということ、さらには、上記のすべては自分自身の内面の成長が大前提であるといっている。

あれから約15年がたったがやっとスタートラインに立てたか。